Lexy Khoo

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• Scaled the business from 3 people and $0 to $2.3M revenue by Year 2, bootstrapped with no external funding

  Built The Mantis Group's operations from the ground up: revenue model, pricing, client delivery process, financial management, HR, and reporting. The business reached $2.3M in annual revenue within two years with no outside capital. Headcount grew from 3 to 9 across client-facing and technical functions.

• Owned client delivery across every engagement: translating business problems into technical requirements and keeping complex projects on track from brief to build

  Served as the primary interface between clients and the technical team on every engagement. Responsible for scoping work, writing requirements, managing delivery timelines, and ensuring what got built solved the actual problem, not just the stated one. This role sat at the centre of the firm's value proposition.

• Built a proprietary media planning tool that unlocked addressable digital campaign activation for a media agency client, generating seven figures in new revenue

  Worked directly with the client — a media agency — to understand the planning process they needed to replace, translated that into a detailed product brief, and managed the engineering team through design, build, and delivery. The tool enabled the agency to plan and activate digital campaigns using addressable audiences, unlocking a seven-figure revenue stream they previously had no way to pursue.

• Directed development of a machine learning model that improved prospect identification and conversion rates for a financial services client

  Defined the business objective of improving outbound prospect targeting, and worked with our data science team to frame it as a machine learning problem. Oversaw model development, validation, and delivery. The client used the output to reweight their prospecting criteria and reduce wasted outreach.

• Completed SOC 2 readiness work that unlocked enterprise client engagements previously blocked by security requirements

  Led the foundational compliance work required for SOC 2 Type I readiness: auditing existing controls, implementing new security policies, documenting procedures, and coordinating with external advisors. SOC 2 compliance was a gating requirement for several of our largest prospective clients and removing that barrier expanded the firm's addressable market.

• Acted as operational right hand to the CEO during Switch Health's fastest growth period, as the company scaled to meet national pandemic demand in real time

  Brought in to sit directly alongside the CEO and ensure critical programs didn't fall over under the pressure of rapid scale. The role required making fast, high-stakes decisions with incomplete information, coordinating across functions that didn't have established processes, and keeping programs running while those processes were being built.

• Built and ran the national COVID results pipeline, processing 2M+ tests across labs in every province in compliance with PHAC reporting timelines

  Led a team of three responsible for the end-to-end flow of test results: lab coordination, sample tracking, flagging recollection issues, and ensuring every result was reported accurately and within the timelines mandated by the Public Health Agency of Canada. At peak volume, this pipeline handled hundreds of thousands of samples across dozens of lab partners nationwide.

• Executed the Air Canada travel testing partnership from launch to full operation, integrating test kit logistics with the Aeroplan loyalty program across a three-party supply chain

  Coordinated the operational setup between Switch Health, Air Canada, and the Aeroplan program: warehouse intake, kit inventory management, order fulfilment to customers, and program reconciliation. This was a high-visibility commercial partnership with no margin for operational failure. Kits needed to reach travellers before departure windows.

• Managed the international importation and redistribution of SD Biosensor rapid antigen kits on behalf of Public Health Canada, from South Korea to provincial distribution points

  Oversaw the full logistics chain: coordinating with overseas suppliers, clearing customs, managing warehouse receipt, repackaging, and redistributing shipments to provincial government distribution points. This program was part of Canada's national rapid test supply expansion and required close coordination with federal procurement stakeholders and third-party logistics partners.

• Built Toyota Canada Dealers Association's media operation from zero, building the team, systems, and strategy in time for the 2019 buying season

  When Vision7 won the TDA account in 2018, I was brought in to lead the transition from the outgoing agency. That meant building a team of ten, establishing all workflows and vendor relationships, and getting the operation fully functional within months. There was no existing infrastructure to inherit. Everything was built from scratch.

• Delivered 237,091 vehicle sales in 2019, Toyota's strongest annual result and the year they held Canada's #1 auto brand position

  Our first full year running the account was Toyota's best on record. We owned end-to-end strategy, planning, and buying across national and dealer-level campaigns. That result (237,091 units) made Toyota Canada's top-selling auto brand that year, ahead of Ford and GM.

• Managed a 19% volume decline in 2020 through real-time reforecasting, then led the recovery to 225,215 units in 2021, a 17.7% rebound

  COVID hit auto sales hard. We went from 237K units in 2019 to 191,420 in 2020, a drop that required constant plan revisions, budget reallocations, and frank conversations with the client about what was achievable. We stabilised quickly and used 2020 to build the media architecture that drove the recovery. By 2021, we were back to 225,215 units.

• Introduced Google Ads Data Hub to Toyota Canada, the first data clean room deployment at this scale in the Canadian market

  We partnered with Google to implement Ads Data Hub for Toyota, which enabled privacy-compliant measurement of how advertising exposure drove dealership visits. This was the first deployment of the technology at this scale in Canada, giving Toyota a measurement capability that no other auto brand had at the time. The insight it produced directly informed budget allocation decisions.

• Built a 15-year foundation in media across clients including Mazda Canada, BMO, HSBC, General Mills, and McKesson at WPP agencies Excelerator and Maxus

  Before Vision7, I spent over a decade working across media disciplines (planning, buying, digital strategy) at Excelerator Media and Maxus. The client roster spanned auto, finance, CPG, pharma, and agriculture. That breadth — and the discipline required to work across categories — is what made the Toyota work possible.